On the 28th – 30 March, 12,000 visitors including some of the most progressive minds in the independent living and disability trade will be descending on the NEC Birmingham for three of the most enterprising days the industry has ever seen. Naidex is Europe’s biggest event dedicated to the care, rehabilitation and lifestyle of people with a disability or impairment, and will return with a stronger trade focus than ever before. Expect to see specialised zones, acclaimed expert speakers offering fully CPD accredited seminars and live demo arenas in this year’s unmissable edition. And did we mention that it’s completely free-to-attend?!

Attracting a variety of 250 ambitious exhibitors showcasing the products and services that will shape the industry for years to come, Naidex promotes progression and expansion across the board. In the current economic climate, it is simply not possible to remain static. Businesses must continuously innovate and evolve in order to stay relevant in the mind of the consumer and vying in the mind the competition. In order to achieve this there are a number of practices a business – startup or established – can undertake in order to grow and emerge in the marketplace.

“Networking is arguably the most efficient path to expansion available to a business”

The first and foremost method of aiding expansion in a business is undoubtedly networking. It may seem like an antiquated answer to expansion, however its effectiveness must not be underestimated. A traditional method of exchanging ideas, forging new leads and creating lasting relationships, networking is arguably the most efficient path to expansion available to a business. This simple process is an extremely low risk – high return form of growing your business. Put yourself in a room with thousands of like-minded individuals and watch the possibilities literally present themselves to you. And just to absolutely guarantee networking success, Naidex will be running the popular and effective Naidex Connects: a designated area in which traders are able to schedule 1-2-1 business meetings. These intensive meetings ensure that connections made over the three-day show are translated into lasting business alliances, and attendees get the greatest possible return on their time spent at Naidex. This is in addition to the networking areas and interactive features encouraging contacts new and old to talk, exchange ideas and do business.

The second approach to supporting and expanding a business is to get to know your audience. The ability to forecast what consumers will need – before they even know, is an unparalleled skill only obtainable through time spent with the people who are buying your products or using your services. It really is as simple as that. Take advantage of the opportunity to get amongst thousands of consumers, talk, ask questions, get to know them, test products and receive direct feedback from the very people who allow your business to exist.

Only once you know your audience is it possible to acquire new products or services that will not only meet, but stay ahead of ever changing consumer needs, thus granting an aggressive competitive advantage. This is never more relevant than in an industry such as this, where constant advancements in research and technology create market space and continuous unmet consumer needs. The inception, creation and distribution of ground-breaking products and life changing services is therefore a sure way to continued expansion and evolution in business. But not to worry, we have done the legwork for you and have sourced 250 quality suppliers at the forefront of their fields, who are ready to trade. The Naidex-Trade Zone is the place to come to do business.

Getting to know your audience and offering the most progressive, cutting-edge products and services go hand in hand with a business’s ability to stay prevalent in the current market. It is absolutely essential for a business to stay current and up to date with advancements in technology, new products and services available on the market, industry trends and consumer behaviour, to name just a few elements that a successful business must bear in mind in order to avoid becoming obsolete. And what better way to gain priceless insight than by listening to industry pioneers wax lyrical about all things disability? Across the three days of Naidex, 150 thought provoking and inspiring seminars will take place, so prepare yourself to be thrust into the future of disability.

The final factor vital to the expansion of almost all businesses, however challenging to obtain, is investment. Acting as fuel for an idea that is being restricted simply by lack of capital, investment can change an idea into the next industry shaping innovation. Sound familiar? Well now is your opportunity to talk to our expert panel of judges into investing in your business. They have years of industry knowledge, and real money to invest, making this an unmissable component for any budding entrepreneur with the next revolution in disability up their sleeve. The Pitch is Naidex’s very own Dragons’ Den and is a completely unparalleled opportunity.

Setting no limit on potential, Naidex is the only place that gathers innovation, information, cutting edge suppliers, and the most inspirational speakers from around the world to one venue, over three unforgettable days. Presenting opportunities and introductions previously unconsidered, this year’s event will be unbelievable. Awash with activity with unmeasurable benefits for traders, Naidex begs the question, can you afford to miss out?

For sponsorship and exhibiting enquiries please contact Event Director Paige Lewin directly today on 0117 990 2092 or at paige.lewin@prysmgroup.co.uk.