The inaugural Trade Days event took place at Birmingham’s NEC on the 5th and 6th October. Over 1000 trade visitors attended the show over the two days, taking the opportunity to meet new and existing suppliers, view and compare product ranges and gain new ideas. The exhibition hall was also home to the Pharmacy Show for the two days, with a reported 3000 visitors taking the opportunity to cross between the two.
Many also took up the invitation to attend the free seminars on offer at the four seminar theatres in the exhibition hall. There were 56 seminars in total in the four theatres covering topics including sales, marketing and customer service, led by a number if industry experts.
149 exhibitors filled the exhibition floor, with many manufacturers taking the opportunity to launch new products at the show; an estimated 600 were on display at the exhibition. Among these was the new Easy Rider scooter from Drive Medical.
Managing Director Richard McGleenan said: “Trade Days was a resounding success for Drive Medical in terms of spending quality time with our customers. The Sunday in particular worked well in that certain customers, normally too busy during the week, were able to spare the time to attend. The fact that entry was restricted to Trade customers also gave the show a very relaxed mood conducive to good, constructive business discussions. As far as meeting our business needs Trade Days felt very much like a square peg in a square hole and we were delighted to re-book for next year.”
In order to attract visitors to their stands, a number of exhibitors came up with creative ideas and incentives to engage with customers. A number of exhibitors had ‘show only’ offers for customers, highlighted to visitors in a booklet distributed as they arrived, while others ran competitions.
Most innovative was TGA, who had a table football competition, where visitors could compete for discounts.
Tim Ross, TGA National Sales Manager commented: “Considering this is a launch event, the TGA trade team and I have been pleased with the interest and business generated at Trade Days. The table football competition added a fun atmosphere to the stand and several TGA retailers won enough games to achieve impressive discounts on our scooter range. Interest in the new Minimo Plus and forthcoming larger Maximo was high as our pioneering concept in car boot scooters continues to evolve. Overall the show had a relaxed atmosphere, with a more selective number of attendees, so our Area Sales Managers were able to spend time discussing business more thoroughly. The knowledge that you were only talking to trade people at the show was excellent in terms of faster qualification and the ability to pitch your angle correctly. We leave Trade Days with the knowledge that TGA retailers are up to speed with all our developments and have a better understanding of the unique trade support we offer.”
Plans are already in place for next year’s event, also set to take place at Birmingham’s NEC, and interest is already high from companies keen to rebook for the 2015 show.
Ran Meyrav, European Sales Director at Amplicomms, said: “Overall the show was excellent for us, we got many new enquiries and have managed to meet up with older and existing clients. A particular plus was the good mixture of the type of visitors. We met OTs alongside retail and business owners, buyers and magazines etc. In terms of improvements – we will probably take a bigger stand next year!”
The next Trade Days will take place at Birmingham’s NEC on the 18th and 19th October 2015.
For more information visit www.tradedays.co.uk