We take a minute to get to know one of the leading figures within the independent living sector a little bit better. This issue we spoke to John Richards from Platinum Batteries Europe Ltd.

John Richards croppedName: John Richards

Job title: Sales Director UK

Company: Platinum Batteries Europe Ltd

What do you find most interesting about your role with Platinum Batteries?

We operate in a lot of different sectors – automotive, mobility, motorcycle, leisure, marine – and no one is the same so it’s quite varied. Also, the development of our people, we are very much a company that is about the people we employ, that is key to us to ensure the customers get the best experience and the service they expect.

Will you be at any trade events over the coming months and if so, why should trade visitors come and see you?

We will be at Trade Days later this year and people can come and find out about the range of services we offer. We have a full range of mobility batteries that are very high quality and available at competitive prices. We also offer no minimum order quantity for trade customers and free next day delivery, which we operate from nine branches around the UK through out 65+ vehicles.

We are also legally compliant to collect waste batteries and we do actually credit back money for these batteries to the customer’s account, which is quite unique in the marketplace.

Also unique to the marketplace is out web application portal where customers can look up any brand of scooter and it will tell you which battery fits that model.

We also offer a full point of sale package that stockists can take from us. We have a team of four specialist channel sales executives who will call on customers every 12 weeks to see how they are getting on and also look at how they can get more profit on the batteries.

What can we expect to see from Platinum Batteries in the near future?

We are currently looking at introducing lithium batteries. We are very aware that this is a new technology entering the marketplace so we are looking to add a range to our portfolio.

Outside of work, what are your personal interests?

I enjoy socialising, travelling and also wine tasting.

Platinum Batteries Europe Ltd is the UK’s largest independent battery distributor in the aftermarket, supplying a wide range of batteries for a variety of sectors including the mobility marketplace. Their brand portfolio consists of the UK’s number one selling battery brand, Platinum, as well as Oldham Batteries, Crompton Batteries, Tungstone Batteries and Odyssey Batteries. Platinum Batteries is also the Master Distributor of Trojan Batteries.

Platinum Batteries

Tel: 0845 063 9999

Fax: 0845 063 8888