Invacre smallInvacare is delighted to announce Midshires Specialist Rehab as the winner of their Küschall Retailer of the Year award for 2014.  Based in Rugeley, Staffordshire, the family run business received the award at Invacare’s Winning Formula Experience day last week, held at the Williams F1 Conference Centre.

The award was given to Midshires not only for its outstanding contribution to sales in that category, but also the retailer’s ability to fully engage with the Küschall brand in its marketing and promotions.

A delighted Paul Cushen, Managing Director, Midshires was presented with the award by World Champion wheelchair racer, Hannah Cockroft, MBE who is Invacare’s Küschall ambassador.

Paul commented: “The Midshires’ team are extremely proud to receive this prestigious award from Invacare. Küschall is an excellent product, hand built with care and to the highest standards.  The brand enables us to offer our customers a unique range of active manual wheelchairs of unrivalled quality with wholly individual designer looks.”

Midshires have been established for over 30 years and offer a range of mobility and independent living equipment to a wide client base.  The company offers a professional clinical assessment service to customers by qualified seating and product specialists and often work with independent Occupational Therapists and other healthcare professionals to ensure each individual client’s needs are appropriately met with the right product.”

The Küschall range offers highly configurable, lightweight active chairs designed and hand built in Switzerland.  Originally designed by Rainer Kuschall, these chairs set the standard for the configurability and range of adjustments available to specifically meet individual requirements.  For more information on this range in the UK, please visit