The Kudos associated with winning an industry award should never be underestimated. In the past 12 months, Karma Mobility has won several prestigious international awards including the Gold Award for Precision Instruments & Medical Equipment at the Taiwan Excellence Awards. This was followed up by success at the 2015 IF Design Awards, where the Evo Lectus Powerchair, which is due for launch in the UK later this year was recognised for its design excellence. Mark Duffield, General Manager, Karma Mobility discusses the benefits of entering awards:
For a small business, award contests can not only be a great source of credibility to retailers, customers and investors they can also be a big motivator internally, making staff proud to be part of the business. And for many businesses that motivation can be worth more than any cash reward.
Creating your awards application can often seem like a daunting process, especially if you are a small business with a million other tasks to do. But in reality the time spent entering an awards contest can be more of an investment than an expense. Even if you don’t take home the first prize, being part of the whole experience can be incredibly rewarding.
Promoting Your Achievements
Completing an application for an award forces you to take the time to look at what you have achieved, and where you want to take your business in the future. This can not only be satisfying as it forces you to take a step back and see how much you have accomplished but will also motivate you and your team to carry on building towards the future.
PR and Marketing Opportunities
You can gain access to media which you might not have been able to before and we have been extremely pleased with the level of coverage our recent achievements have generated. Even as a nominee of a contest your business could potentially receive a mention in the media. Award organisers often list nominees on their website, in their social media and in their press releases which get picked up by the media.
If you are lucky enough to become a finalist or a winner of an award, the PR opportunities within industry publications and local press could be endless.
With many industries and markets becoming increasingly crowded, everyone is looking for that edge on their competitors which will make them stand out from the crowd. Being named a finalist or winner of an award, when your competitor is not, could become a key factor when a new customer is deciding which organisation to work with.
Not only that but the promotion will help raise awareness of your business in the marketplace and may present you with opportunities to network with complimentary organisations or potential retailers and customers. Award success is also beneficial to your retailers when they are talking to customers who are considering purchasing your product or service.
Never underestimate the impact of winning an award on your staff. Winning awards after all is a team effort, and for your staff to be part of that award winning team will make them proud to be part of your business. And displaying the trophy or award in your office or showroom will not only show your customers what you have achieved but also remind staff why they are there and what they are all working towards.
The Awards Ceremony
With the majority of awards being presented at ceremonies and dinners, these events create a perfect outlet for your business to celebrate a job well done. Whether you bring your staff to help celebrate a group achievement, your clients to show-off your successes or your investors to reinforce your venture, they are the ideal time for you to reinvigorate your business.
Awards are often built upon best practice and industry standards. By measuring your business against the awards criteria and comparing your business to other nominees in your category you will be able to better assess who your competition is and if you need to reposition yourself.
It is not all about the Winning
Even if you do not win, applying for an award can help you better identify your opportunities for improvement and help motivate staff to achieve these so you can win the award next year. Many awards will provide nominees with feedback on why they were or were not successful and receiving that feedback can be invaluable; especially if the awards have been judged by a panel of your peers. Think of it as a free consultation from a leading industry expert who can help develop your business.
Don’t Just Assume Awards are for the Big Boys
And finally do not assume it is only the big companies who win the awards. Most awards are won by businesses who have a truly original concept or product or have been genuinely innovative – for their size, circumstances or sector. As long as you are able to quantify what you have done for your business, how you have done it and how many people you have reached any award can be appropriate.
For more information on the range of award winning wheelchairs and powerchairs available from Karma Mobility or if you would like to discuss retailer opportunities please call 0845 630 3436, email firstname.lastname@example.org or visit www.karmamobility.co.uk