Isagi, an award-winning family firm which provides unique anti-slip products, has been acquired by Able2, a leading distributor and manufacturer in the mobility sector.

The deal, finalised on August 25, comes just ten years after Isagi was started from scratch in 2007 by husband and wife team Andrew and Jayne Guilbert.

They began working on their kitchen table from their home in Chesham, Bucks, before expanding into one of the best-known suppliers of anti-slip materials and products.

The fledgling firm was named Isagi as an acronym for the term It Seemed A Good Idea. It produced a range of innovative anti-slip items such as bath and shower mats, trays and trivets and shelf liners.

The environmentally-friendly ‘StayPut’ products, many of which were made to rigorous BS standards, were designed to make life easier for people, irrespective of age and ability.

The company’s rise to prominence was such that it was crowned Innovative Business of the Year at the prestigious Buckinghamshire Business Awards in 2014. It then won a national silver award in 2015 in the Best Hardware Product category for its StayPut anti microbial bath and shower mats at the Totally DIY: Totally Tools show in Coventry.

But now the couple have decided to pursue other interests and have sold Isagi to Able2, which operates throughout Europe from its base Blackburn, Lancs.

Mr Guilbert said: “We have loved the journey and loved dealing with all our many customers who became good friends. However, the time felt right to move on and allow the Isagi brand to flourish under new ownership.

“Able2 has been a customer of ours for the last four years and we feel the Isagi products and StayPut brand fits in extremely well with the rest of their products. We know they are dedicated to maintaining the quality of support and service that customers have come to know from Isagi.”

Mark Diaj, Managing Director of Able2, said: “We are delighted to have completed the acquisition of Isagi Ltd and the StayPut brand. The StayPut products are a perfect complement to our business both commercially and also with our production processes. The products and brand are well recognised throughout various industries and we are looking forward to the continuing the development of this part of our business.”

Isagi also rose to prominence over its campaigning stance. Mr Guilbert called for increased awareness in regards to trip and slips in baths and showers after discovering the Government kept no safety statistics on the issue.

He took his findings to his MP Cheryl Gillan. She was so concerned that she put down a question in the House of Commons – where it was confirmed in a written answer to her that this type of accident data had not been kept for more than a decade by the Government.

Mr Guilbert believed that the public should be made aware of the fact a BS safety standard for slip-resistance mats had been introduced in 2012, which Isagi followed.

“However, these standards are not compulsory and not enforceable so other companies don’t have to follow suit,” he said. “It’s ridiculous that when a need for such a safety standard has been recognised that firms simply aren’t obliged to comply with it.”

Wife Jayne said the couple are now looking forward to taking some time out and doing some travelling.

She said: “Starting Isagi from nothing and developing it within a few years into a business with a huge order book has been a great experience. I still remember the day it all began.

“We were on holiday and chartered a boat in the British Virgin Islands when we caught sight of a fabric used on the dining table. It was like nothing I had seen before. It looked like an ordinary table mat, when in fact it was made of special non-slip material that wasn’t going to damage a highly-varnished table.

“The family of my husband Andrew owned a classic boat so we set about trying to find similar material in the UK. When it appeared that this didn’t exist, we decided it was a great idea for the launch of a business – and the rest, as they say, is history.”

Andrew added: “It seemed a good idea at the time – and history proves we were right!”

For more details on the StayPut brand, go to or to go to Able2 at